Business Insights Interview – Peter Mead, DNTrade Essential to the success of any online business is to pick the best domain name for your website. We’ve all spent countless hours thinking of ideas and then seeing if the name is available. We may have done it over and over again, only to find that a […]
Marketing Tip for Startups 1. Know thyself In the early days, any customer is a great customer, but therein lies a trap. To succeed in your new business, it’s important you know yourself and your value from the get go. What is it that you do? How is what you do different to your competitors? Why would […]
Physical attractiveness As using attractive people in advertising is more a rule than an exception, it comes to no surprise that also Apple utilises attractive people in its advertisements. The use of physical attractiveness reaches to other areas of the company’s communication as well. It can be argued that Apple’s product, website, packaging and store […]
What is SEO? If you want potential customers to be able to find your website and, by implication, find out more about your products and services when they perform a search on the internet, then Search Engine Optimisation (known commonly as ‘SEO’) is vital. But what is SEO, what does it involve and why is […]
These ads might sound convincing, but they’re just too good to be true. Welcome to WatchMojo.com, and today we’re counting down our picks for the top 10 misleading marketing tactics. For this list, we’ve picked those common advertising themes, lines or techniques that are less-than-truthful when it comes to the product’s benefits. We’ve narrowed it […]
Keys to Success Logo? Colour scheme? Typography? Personality traits? Marketing materials? Website? Written copy? Packaging? You’d be surprised how many small business owners get confused about what elements make up a ‘brand’. And that’s understandable given the myriad of responsibilities and tasks SMEs have to deal with day to day. But branding your small business […]
E-commerce is a complicated venture, but two routes for profit stand out above all the rest – price and value. To remain competitive in a highly-competitive marketplace, it’s crucial that entrepreneurs remain abreast of the advantages and disadvantages of each approach. Competing on Price This is pretty self-explanatory, and through this process, most vendors will lower […]